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Press Releases - February 27, 2003
Canon Introduces The EOS 10D Digital SLR Camera: 6.3 Megapixels With
DIGIC Technology Magnesium Alloy Body, 7-Point Autofocus, Direct Print
With Canon Printers, and Manual White Balance Highlight Newest
Addition to EOS System Digital Cameras
LAKE SUCCESS, February 27, 2003 - Canon U.S.A., Inc., a subsidiary of
Canon Inc. (NYSE: CAJ), continues to provide professional
photographers and enthusiasts with the highest-quality digital SLR
cameras available by taking the most advanced camera features and
combining them with the latest innovations in digital imaging
technology. In addition, Canon is the only company in the industry to
offer a camera with the 3 primary components: an Image Sensor, Image
Processor and Optics designed and produced by the camera
manufacturer*. And with its suggested list price of $1,999, the new
EOS 10D delivers one of the most important features requested by
photographers - affordability.
The new EOS 10D is the first digital SLR to offer Canon's exclusive
DIGIC Image Processor for maximum camera performance as well as direct
connectivity to several Canon Bubble Jet Direct printers and the
CP-100 Card Photo Printer. The camera's body, constructed with rigid
magnesium alloy covers, houses and protects a number of advanced
camera features which are distinctively Canon including a very fast,
wide area 7- point autofocus system for precise focusing; 3 frames per
second drive speed in 9-frame bursts in either JPEG or simultaneous
RAW + JPEG capture settings; an extended ISO range of 100-3200; manual
white balance mode; selectable color space options including Adobe RGB
and sRGB; a scrollable 10x zoom playback mode; and a Plug and Play USB
interface. The EOS 10D also supports EXIF 2.2, DPOF 1.1, FAT32, and
Compact Flash Type I and II, and is completely compatible with all
EF-series lenses, including the new EF 17-40mm f/4L USM.
"The EOS 10D is as much revolutionary as it is evolutionary," says
Yukiaki Hashimoto, senior vice president, Consumer Imaging Group,
Canon U.S.A. "It represents the perfect combination of advanced
features from existing EOS System cameras and the latest in digital
imaging technology such as Canon's exclusive DIGIC Image Processor.
With features not found in other digital SLRs at this, or any other
pricepoint, we are confident that the EOS 10D will meet and exceed the
expectations of even the most demanding photographers," Mr. Hashimoto
added.
Elements of Image Quality
The image quality of any digital camera is not based solely on its
resolution. While resolution is clearly a key component of image
quality, two additional factors must be taken into consideration.
First is the quality of the camera's optics. The second is the quality
of the camera's image processor. Collectively these three units,
working together, ultimately determine the image quality of any
digital camera. Today, Canon is the only manufacturer of digital
cameras that combines its own extensive EF-series line of high-quality
lenses, its own Image Sensor (CMOS), and its own dedicated Image
Processor (DIGIC), to help users achieve maximum image quality.
Canon EF Lenses
Canon's heritage as an imaging company dates back almost 70 years to
the company's founding in 1935. Since then, Canon has worked hard to
perfect the process of creating extremely high-quality optics for its
line of 35mm cameras and other imaging products and is now the world's
largest manufacturer of cameras and lenses. Canon is a global leader
in optical design, with many advanced and original technologies such
as aspherical and fluorite lenses, optical image stabilizers,
ultrasonic motors, and more. Canon currently markets over 50 EF lenses
for the EOS 10D, representing one of the largest selections of
interchangeable autofocus lenses from any manufacturer.
Canon's CMOS Image Sensor
The EOS 10D incorporates a large-area 6.3 megapixel CMOS sensor
designed, developed and manufactured entirely within Canon. This
sensor has the same picture area (15.1 x 22.7mm) and aspect ratio
(2:3) as the EOS D60, but features superior image quality thanks to
peripheral circuitry improvements and a refined manufacturing process.
A new amplifier circuit boosts the S/N (signal to-noise) ratio to
provide an extended sensitivity range from ISO 100 to 3200 and
superior noise reduction at all ISO speed settings.
Canon's DIGIC Image Processor
Every digital camera uses a CPU of some kind to "process" images
recorded by the camera and also to control overall camera functions.
In most cases, this is the same type of general-purpose CPU typically
used for video games, word processors and computer spreadsheets.
However, when such CPUs are applied to image processing in digital
cameras they tend to be very slow. Canon's proprietary image
processor, called DIGIC, was developed specifically for use with its
line of digital cameras and combines the jobs of image processing and
camera function control into one chip. Canon's DIGIC (short for
Digital Imaging Integrated Circuit) is much faster at image processing
than a general purpose CPU because it employs parallel processing
rather than the sequential, one pixel at a time processing methods
used by "conventional" digital cameras. The extra speed of DIGIC makes
it possible to incorporate higher quality signal processing algorithms
than conventional digital cameras, while at the same time improving
buffer performance and consuming less battery power because signal
processing is completed more quickly on a per-image basis. However,
DIGIC does much more than image processing. Because it was
specifically designed for use in a digital camera, it is also capable
of handling nearly every digital camera function including JPEG
compression/expansion; memory card control; Auto Exposure; Auto White
Balance control and most other camera functions. In the case of the
EOS 10D, for example, the number of consecutive frames is 9, compared
to 8 in the EOS D60 and the battery life lasts approximately 30
percent longer. These improvements were made possible by the DIGIC
Image Processor, not by any improvements in the camera or batteries
themselves.
7-Point Wide-Area Autofocus
The EOS 10D's advanced 7-point AF system is a major upgrade from the
D60's 3-point system, and its speed is as fast or faster than the EOS
Elan 7/7E's. The 7 focusing points are conveniently and unobtrusively
superimposed on the viewfinder, cover a wide area for superb
precision, and are manually selectable for a high degree of control.
Ideal focus is achieved whether camera orientation is vertical or
horizontal, with moving, still or off-center subjects, and even in low
light/low contrast situations.
Intelligent Orientation Sensor
This new function detects whether the camera is positioned
horizontally or vertically and uses that information in a variety of
helpful ways. In addition to improving autofocus and exposure metering
accuracy, the Intelligent Orientation Sensor enables the EOS 10D to
automatically rotate vertical format images during playback on the
built-in LCD monitor, and add rotation data to the image file header.
Compatible software applications such as Canon's File Viewer Utility,
ZoomBrowser EX and ImageBrowser read this data and automatically
rotate thumbnail images during downloads to accelerate workflow.
Expanded RAW + Jpeg Settings
When a RAW image is captured, the EOS 10D simultaneously records and
stores a JPEG image in the RAW image file. Unlike the EOS D60 where
this mode was only possible for the Middle/Fine setting, the JPEG
image can be set to any of the six JPEG quality settings on the EOS
10D.
White Balance and Color Temperature
In addition to the five preset White Balance modes featured on the EOS
D60, the shade setting (approximately 7000K) has been added for a
total of nine white balance modes. The EOS 10D also features a Manual
color temperature setting allowing for greater color precision and
creative control over any scene. Users are now able to manually set
the color temperature directly from the camera's menu from 2800 to
10,000 degrees Kelvin values in 100-degree increments. In the White
Balance Bracketing mode, a set of three images is made at the same
exposure level while shifting the white balance up to +/- 3 steps in
1-step increments, to render a cooler or warmer color temperature.
Each step is equivalent to 5 Mireds (Micro-reciprocal degrees).
The EOS 10D measures 5.9 x 4.2 x 3.0 inches and weighs 27.9 oz. (body only). It will be available
at authorized retailers in mid-March with a suggested list price of $1,999.
EF 17-40mm f/4L USM Wide-Angle Zoom Lens
The EF 17-40mm f/4L USM is an ultra wide-angle zoom lens that is being
announced simultaneously with the EOS 10D, but is compatible with all
Canon cameras that use the company's proprietary EF lens mount. The
new lens was developed as a more affordable alternative to the
renowned EF 16-35mm f/2.8L USM lens that has become a mainstay for
professional photographers around the world. Featuring 3 aspherical
surfaces and 1 UD glass element in a 13-element optical formula, the
new 17-40mm lens delivers image quality equal to the 16-35mm lens.
Like other current L-series models, the new 17-40mm lens is also built
to professional standards in terms of build quality, with a metallic
lens barrel and extensive gasketing for superb weather resistance. It
will be available at authorized retailers in May with a suggested list
price of $1,200.
-- Nicke
------------------------------------------------
Press Releases - February 27, 2003
Canon Introduces The EOS 10D Digital SLR Camera: 6.3 Megapixels With
DIGIC Technology Magnesium Alloy Body, 7-Point Autofocus, Direct Print
With Canon Printers, and Manual White Balance Highlight Newest
Addition to EOS System Digital Cameras
LAKE SUCCESS, February 27, 2003 - Canon U.S.A., Inc., a subsidiary of
Canon Inc. (NYSE: CAJ), continues to provide professional
photographers and enthusiasts with the highest-quality digital SLR
cameras available by taking the most advanced camera features and
combining them with the latest innovations in digital imaging
technology. In addition, Canon is the only company in the industry to
offer a camera with the 3 primary components: an Image Sensor, Image
Processor and Optics designed and produced by the camera
manufacturer*. And with its suggested list price of $1,999, the new
EOS 10D delivers one of the most important features requested by
photographers - affordability.
The new EOS 10D is the first digital SLR to offer Canon's exclusive
DIGIC Image Processor for maximum camera performance as well as direct
connectivity to several Canon Bubble Jet Direct printers and the
CP-100 Card Photo Printer. The camera's body, constructed with rigid
magnesium alloy covers, houses and protects a number of advanced
camera features which are distinctively Canon including a very fast,
wide area 7- point autofocus system for precise focusing; 3 frames per
second drive speed in 9-frame bursts in either JPEG or simultaneous
RAW + JPEG capture settings; an extended ISO range of 100-3200; manual
white balance mode; selectable color space options including Adobe RGB
and sRGB; a scrollable 10x zoom playback mode; and a Plug and Play USB
interface. The EOS 10D also supports EXIF 2.2, DPOF 1.1, FAT32, and
Compact Flash Type I and II, and is completely compatible with all
EF-series lenses, including the new EF 17-40mm f/4L USM.
"The EOS 10D is as much revolutionary as it is evolutionary," says
Yukiaki Hashimoto, senior vice president, Consumer Imaging Group,
Canon U.S.A. "It represents the perfect combination of advanced
features from existing EOS System cameras and the latest in digital
imaging technology such as Canon's exclusive DIGIC Image Processor.
With features not found in other digital SLRs at this, or any other
pricepoint, we are confident that the EOS 10D will meet and exceed the
expectations of even the most demanding photographers," Mr. Hashimoto
added.
Elements of Image Quality
The image quality of any digital camera is not based solely on its
resolution. While resolution is clearly a key component of image
quality, two additional factors must be taken into consideration.
First is the quality of the camera's optics. The second is the quality
of the camera's image processor. Collectively these three units,
working together, ultimately determine the image quality of any
digital camera. Today, Canon is the only manufacturer of digital
cameras that combines its own extensive EF-series line of high-quality
lenses, its own Image Sensor (CMOS), and its own dedicated Image
Processor (DIGIC), to help users achieve maximum image quality.
Canon EF Lenses
Canon's heritage as an imaging company dates back almost 70 years to
the company's founding in 1935. Since then, Canon has worked hard to
perfect the process of creating extremely high-quality optics for its
line of 35mm cameras and other imaging products and is now the world's
largest manufacturer of cameras and lenses. Canon is a global leader
in optical design, with many advanced and original technologies such
as aspherical and fluorite lenses, optical image stabilizers,
ultrasonic motors, and more. Canon currently markets over 50 EF lenses
for the EOS 10D, representing one of the largest selections of
interchangeable autofocus lenses from any manufacturer.
Canon's CMOS Image Sensor
The EOS 10D incorporates a large-area 6.3 megapixel CMOS sensor
designed, developed and manufactured entirely within Canon. This
sensor has the same picture area (15.1 x 22.7mm) and aspect ratio
(2:3) as the EOS D60, but features superior image quality thanks to
peripheral circuitry improvements and a refined manufacturing process.
A new amplifier circuit boosts the S/N (signal to-noise) ratio to
provide an extended sensitivity range from ISO 100 to 3200 and
superior noise reduction at all ISO speed settings.
Canon's DIGIC Image Processor
Every digital camera uses a CPU of some kind to "process" images
recorded by the camera and also to control overall camera functions.
In most cases, this is the same type of general-purpose CPU typically
used for video games, word processors and computer spreadsheets.
However, when such CPUs are applied to image processing in digital
cameras they tend to be very slow. Canon's proprietary image
processor, called DIGIC, was developed specifically for use with its
line of digital cameras and combines the jobs of image processing and
camera function control into one chip. Canon's DIGIC (short for
Digital Imaging Integrated Circuit) is much faster at image processing
than a general purpose CPU because it employs parallel processing
rather than the sequential, one pixel at a time processing methods
used by "conventional" digital cameras. The extra speed of DIGIC makes
it possible to incorporate higher quality signal processing algorithms
than conventional digital cameras, while at the same time improving
buffer performance and consuming less battery power because signal
processing is completed more quickly on a per-image basis. However,
DIGIC does much more than image processing. Because it was
specifically designed for use in a digital camera, it is also capable
of handling nearly every digital camera function including JPEG
compression/expansion; memory card control; Auto Exposure; Auto White
Balance control and most other camera functions. In the case of the
EOS 10D, for example, the number of consecutive frames is 9, compared
to 8 in the EOS D60 and the battery life lasts approximately 30
percent longer. These improvements were made possible by the DIGIC
Image Processor, not by any improvements in the camera or batteries
themselves.
7-Point Wide-Area Autofocus
The EOS 10D's advanced 7-point AF system is a major upgrade from the
D60's 3-point system, and its speed is as fast or faster than the EOS
Elan 7/7E's. The 7 focusing points are conveniently and unobtrusively
superimposed on the viewfinder, cover a wide area for superb
precision, and are manually selectable for a high degree of control.
Ideal focus is achieved whether camera orientation is vertical or
horizontal, with moving, still or off-center subjects, and even in low
light/low contrast situations.
Intelligent Orientation Sensor
This new function detects whether the camera is positioned
horizontally or vertically and uses that information in a variety of
helpful ways. In addition to improving autofocus and exposure metering
accuracy, the Intelligent Orientation Sensor enables the EOS 10D to
automatically rotate vertical format images during playback on the
built-in LCD monitor, and add rotation data to the image file header.
Compatible software applications such as Canon's File Viewer Utility,
ZoomBrowser EX and ImageBrowser read this data and automatically
rotate thumbnail images during downloads to accelerate workflow.
Expanded RAW + Jpeg Settings
When a RAW image is captured, the EOS 10D simultaneously records and
stores a JPEG image in the RAW image file. Unlike the EOS D60 where
this mode was only possible for the Middle/Fine setting, the JPEG
image can be set to any of the six JPEG quality settings on the EOS
10D.
White Balance and Color Temperature
In addition to the five preset White Balance modes featured on the EOS
D60, the shade setting (approximately 7000K) has been added for a
total of nine white balance modes. The EOS 10D also features a Manual
color temperature setting allowing for greater color precision and
creative control over any scene. Users are now able to manually set
the color temperature directly from the camera's menu from 2800 to
10,000 degrees Kelvin values in 100-degree increments. In the White
Balance Bracketing mode, a set of three images is made at the same
exposure level while shifting the white balance up to +/- 3 steps in
1-step increments, to render a cooler or warmer color temperature.
Each step is equivalent to 5 Mireds (Micro-reciprocal degrees).
The EOS 10D measures 5.9 x 4.2 x 3.0 inches and weighs 27.9 oz. (body only). It will be available
at authorized retailers in mid-March with a suggested list price of $1,999.
EF 17-40mm f/4L USM Wide-Angle Zoom Lens
The EF 17-40mm f/4L USM is an ultra wide-angle zoom lens that is being
announced simultaneously with the EOS 10D, but is compatible with all
Canon cameras that use the company's proprietary EF lens mount. The
new lens was developed as a more affordable alternative to the
renowned EF 16-35mm f/2.8L USM lens that has become a mainstay for
professional photographers around the world. Featuring 3 aspherical
surfaces and 1 UD glass element in a 13-element optical formula, the
new 17-40mm lens delivers image quality equal to the 16-35mm lens.
Like other current L-series models, the new 17-40mm lens is also built
to professional standards in terms of build quality, with a metallic
lens barrel and extensive gasketing for superb weather resistance. It
will be available at authorized retailers in May with a suggested list
price of $1,200.
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